After purchasing two participating cereals, visit generalmills.com/moviecash to enter the unique code found inside each box of cereal and print your free Movie Cash certificate (good for one admission of up to a $12 value at participating theaters). To find a participating theater in your area, log onto http://emoviecash.com/dis_locator/.
This is a great deal. The kids get great tasting cereal and a fun movie night.
General Mills provided me with information and giveaway items (e.g. movie cash certificates, cereal, etc.) through MyBlogSpark , but my opinions are my own.